A few weeks ago I experienced first hand the role of lobbyists, when I saw them do their best to start steering the CREATe project in their own direction (see my blog here). In the time since then, two more issues have come up that have highlighted their significance – and why we need to be concerned. We should be looking much more carefully at their activities.
To recap, at CREATe it was the lobbyists for the ‘content’ industry – what might loosely be called ‘copyright’ lobbyists – who were trying to ensure that the project, which is amongst other things looking at copyright reform, did not dare to challenge their assumption that ‘piracy’ needs to be stomped on above all things. The copyright lobby is a very powerful one indeed, and has had huge influence on the policies of governments worldwide – in the UK, they still seem to have a firm grip on all the major parties, and were the key behind the controversial Digital Economy Act. They are, however, only one of the lobby groups that we should be watching.
Advertising industry lobbyists
The second emerging issue concerns another key lobby – the online advertising industry. For privacy advocates like me, the advertising industry as often been a bit of a bête noire – behavioural advertising in particular generally works through significant invasions of privacy – but their recent activities in relation to the ‘Do Not Track’ initiative have been concerning. They’ve been fighting tooth and nail to block Microsoft’s idea that DNT should be ‘on’ by default on Internet Explorer – and according to Alexander Hanff they’ve also managed to co-opt privacy advocates to help undermine the DNT specification itself, allowing for ‘de-identified’ tracking without any kind of consent.
There’s a long way to go on this one, but I’m far from alone in thinking that they’ll manage to pretty much entirely neuter DNT. As security expert Nadim Kobeissi put it in a blog post yesterday, DNT is becoming ‘Dangerous and Ineffective’. We can largely thank advertising industry lobbyists for that.
‘Internet Industry’ Lobbyists
The third and potentially most worrying of all the recent lobbyists activities to emerge is the story of US ‘internet industry’ lobbyists working to undermine the draft Data Protection Regulations. As the Telegraph reported:
“Tory MEPs ‘copy and paste Amazon and Google lobbyist text'”
As I also experienced first hand at the Computers, Privacy and Data Protection conference in Brussels earlier this month, industry lobbyists particularly from the US are very concerned by the proposed Data Protection Regulation, partly because as drafted it would allow them to have the power to actually fine industry groups a meaningful amount of money – 2% of their global turnover – the kind of fine that would actually make a difference, and could actually make them change their activities.
That’s the key – indeed, the key for all three of the lobbying stories above. A resistance to change. The copyright lobbyists don’t want to have to change either their business model or their approach to enforcement. The advertising industry don’t want to have to change their privacy-invasive way of tracking people. The ‘internet industry’ companies don’t want to have to change their way of gathering and using people’s personal data. And in all three cases, they don’t seem to really care what people want or care about. In the copyright lobbyists example, as I noted in my blog at the time, they seem to be resisting even the gathering of evidence. In the other two cases, I suspect the same is true – because the more evidence that comes out, the clearer it is that people do care about privacy and don’t want to be tracked.
It’s not US vs EU
One of the most common arguments made in these cases is that it’s some kind of a Transatlantic conflict – a ‘cultural difference’ between the US and the EU. We in Europe are trying to ‘impose’ our values onto the US. Is it true? Well, the most recent evidence suggests otherwise – indeed, it suggests that people in the US care every bit as much as people in Europe do about privacy. According to a recent survey, 77% of Americans would select ‘do not track’ if it were available – putting them above many European countries, below only France. As David Meyer put it: ‘Think Europeans are more into data privacy than Americans? Think again.”
I suspect he’s right – and the divide isn’t a Transatlantic one. It’s a divide between individuals everywhere and the industry lobbyists. Lobbyists, by their nature, look out for those they’re lobbying on behalf of. Of course they do – that’s their job. We need to understand that – and act appropriately. What the lobbyists do should worry us – because they don’t serve our interests. Who pays the piper calls the tune – and it’s not us!
That’s not to say that they don’t have legitimate interests – they do! What the industries they represent do is crucial for all of us, for the future of the internet. However, it does need to be balanced, and right now it looks very much out of balance.